A creative economy is based on people's use of their creative imagination to increase an idea's value and broadly includes audiovisual products, design, new media, performing arts, publishing and visual arts.
During the past two years of pandemic, the impact on some areas of the creative economy has been enormous while at the same time climate change is causing an increasing underlay of anxiety in many communities.
The recently shown series ‘Fires’ on the ABC is an example of the involvement of creativity and the creative economy in raising the issue of climate change. A project which provided the employment and cultural engagement of writers, actors, filmmakers and many more, it will hopefully be recognised and nominated for many awards.
If I were asked to submit nominations for an imagined ‘Inaugural Benalla Sustainable Futures Group Benalla and District Creative Economy for Sustainable Development Award’ which recognises the use of creativity to raise the issue of and the value of sustainability, six nominations come to mind:
Artist Tim Bowtell – for his ‘Cornography’ mural on the side of the Seniors’ Centre facing towards the library (Wall to Wall 2018); and for his portraits of Greta Thunberg (2019) and David Attenborough on the Council Office’s window in (2020) as part of the Window to Window. Tim’s tenacity and courage in using his practice to provoke a deeper consideration of sustainability is inspirational.
Sculptor – Tony Levy, for a creative outlet during retirement using recycled objects to create accessible, sustainably created sculptures
SCRAP Art Festival – for developing a concept which not only validates and disseminates the work of artists working with recycled materials, but advocates for recycled art and a circular economy.
Swanpool Environmental Film Festival – for so effectively linking finely crafted films on environmental issues in a program which deepens understanding in a package which includes film, inspirational and well-informed speakers, and good food and company.
Benalla Art Gallery – Bush Fire Posters exhibition
Luke Davies and the Recycled String Band – for their song ‘Recycle and Reuse’.
Who would you nominate and why?
Bev Lee
Further reading:
https://en.unesco.org/commemorations/international-years/creativeeconomy2021
https://research.qut.edu.au/creativehotspots/defining-the-creative-economy/
https://unctad.org/news/creative-economy-have-its-year-sun-2021